Essay on ford - 3377 Words

Alen Badal The Union Institute F www.ford.com Ford recently received $5.9 billion in Energy Department loans to help retool its plants.m Illinois, Kentucky, Michigan, Nlissouri. and Ohio to produce 13 fuel-efficient models, including 5,000 to 10,000 eiectric cars per year starting in2011. In mid-2009, Nissan Motor was granted $1.6 billion in loans also from the U.S. Department of Energy to build as many as 100,000 electric cars a year at its plant in Smyrna, Tennessee, by 2013. Fords newest competitor may be the U.S. government because GM and Chrysler LLC are in line to get $62 billion in investments from the U.S. Treasury. GM and Chrysler have cut their debt and closed hundreds of dealers with that money, while Ford still†¦show more content†¦Market Share of Top 11 Auto Firms % of Market Share General Motors CorP. Toyota Motor Sales USA Inc. Ford Motor ComPanY Chrysler LLC American Honda Motor Co. Inc Nissan North America lnc. Hyundai Motor America Kia Motors America Inc. Mazda Motor of America Inc Subaru of Ameriga IncMitsubishi Motors N A, Inc. Source:Basedonhttp://onlhe.wsj.com/mdc/publiclpagel2-3022.autosales.html#autoSalesD. 18.8 16.9 13.8 10.9 10.6 8.0 4,7 J.J 2.4 r.9 0.7 CASE 12 . FORD MOTOR COMPANY Company Brands Ford consists offive brands and is generally perceived as being an affordable brand name catering to a variety of consumer needs and wants. The vehicles span cars, trucks, and super utility vehicies (SUVs). Ford also produces the Nlondeo found in Europe and the EcoSport in South America and some parts of Asia. Lincoln/Mercury Fords Lincoln (www.lincoln.com) vehicles are perceived as a 1uxury line and inciude fiveShow MoreRelatedThe Good Soldier By Ford Madox Ford1603 Words   |  7 Pages The Good Soldier by Ford Madox Ford Ford Madox Ford is a great English author, who has written many great books like The Good Soldier, for people and kids to read. 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Henry ran a very efficient farm however this was not what he wanted to do with life. As we already know Henry wanted to create the first car. Ford was raised on a small farm ran by his father outside of DetroitRead MoreFord Pinto953 Words   |  4 PagesCommerce (COMM 101) Case 2.3 (The Ford Pinto) Week 4 1. What moral issues does the Pinto case raise? Moral issues that Ford Pinto case raises included producing dangerous products which are not safe to use it without informing the dangerous of the products to the public. In addition, lobbying the NHTSA to delay the safety measure of the products is also one of the moral issues that Ford Pinto case raises. (53 words) 2. Suppose Ford officials were asked to justify theirRead MoreFord Essay1041 Words   |  5 Pagesï » ¿ Microeconomics of the Ford Motor Company Final Paper – ECO201 14EW1 Karen J. Cassady Southern New Hampshire University Abstract: (Brief Summary of paper aprox 150 words) to be added for final draft. 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When, in 1994, Gucci was acquiredRead MoreFord Motors : The Mastermind Behind The Ford Empire1055 Words   |  5 PagesFord Motor Company Vision states, â€Å"People, working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership† Ford build its products on core value: Quality, Safe, Green, and Smart. Mr. Henry Ford (1863-1947) was the mastermind behind the Ford Empire. While working as an engineer for the Edison Illuminating Company in Detroit, he built his first gasoline-powered horseless carriage, the Quadricycle, in the shed behind his home. In 1903, Henry Fords

Essay on Macbeth Issues - 867 Words

In Shakespeare’s Macbeth, there are many issues that may have had an affect on the play. The complex marriage between the power hungry Macbeths, lady Macbeth’s dominant character directing Macbeth in the murders, the role reversal during the murders, Macbeth’s reaction to his wife’s death, and male and female marriages for authority. When analyzed these issues help describe the Macbeth’s relationship. They are the very issues that eventually lead to the â€Å"Great Tragedy†. The relationship of Macbeth and Lady Macbeth is a complex one. Macbeth in the beginning does not come across to us as dominant. He more so looks to Lady Macbeth for comfort, assurance, and direction.†Ã¢â‚¬ ¦ Go get some water And wash your hand. Why did you bring these daggers†¦show more content†¦Ã¢â‚¬Å"O, never shall sun that morrow see†¦ Look like the time; bear welcome in your eye†¦ Look like th’innocent flower But be the serpent under’t†¦Ã¢â‚¬  (Act 1, Scene 5) Lady Macbeth provides the assurance for Macbeth by telling him what and how to act. She also builds up his character by telling him that he will be a â€Å"greater man† if he were to go ahead with the murders. â€Å"†¦When you durst do it, then you were a man; And to be more the man than what you were, you would Be so much more the man†. (Act I, Scene 7) Everette states, â€Å"Married couples invariably, †¦ grow like each other†. Macbeth and Lady Macbeth exchange qualities. Lady Macbeth becomes the way Macbeth was and Macbeth becomes the way Lady Macbeth was. â€Å"Then live, Macduff; what I need fear of thee? But yet I’ll make assurance double sure, And take a bond of fate. Thou shalt not live†¦Ã¢â‚¬  (Act IV, Scene 1) There it is shown that Macbeth’s attitude changes, he begins to take on Lady Macbeth’s role during the beginning of the play as the person in charge. Everette also says, â€Å"†¦he starts to not need her anymore†¦Ã¢â‚¬  Lady Macbeth has made Macbeth into the â€Å"greater man† she wanted him to be and now he is no longer held back by his conscience or guilt. In the next act Lady Macbeth loses her mind. She is constantly washing her hands and says she can still smell the blood, â€Å"†¦Here’s the smell of blood still. All the perfumes of Arabia will not sweeten this little hand. O, O, O †!(ActShow MoreRelatedGender Issues in Will iam Shakespeares Macbeth Essay653 Words   |  3 PagesGender Issues in William Shakespeares Macbeth In Macbeth there are some issues that show us that at the time William Shakespeare wrote, women were treated in a much inferior way than men. 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Morton vs Bradford Essay Example For Students

Morton vs Bradford Essay Comparison Morton versus the Puritan view William Bradford was the leader of one of the earliest colonial settlements in the United States, of which Thomas Morton was a settler. Bradford documented his exploits in â€Å"Of Plymouth Plantation† to gain support from his home country and fellow colonists. Bradford’s work, however, differs from Morton’s â€Å"New English Canaan† which also describes the events which took place in the colonies and his views of the Cavaliers, the Indians, and the Pilgrims. Bradford applies his rhetoric to amplify God to respectfully reduce his poor mistreated people while Morton uses his to satirize those same people and to show off the superiority of his own learning. The contrast between Bradford and Morton can be not only to found the relation of the two authors and the nature of their rhetoric, but elevate essential moral questions about the whole colonial endeavor, particularly with respect to the Indians. Thomas Morton was born around 1576 in Devon; England. We will write a custom essay on Morton vs Bradford specifically for you for only $16.38 $13.9/page Order now He was a lawyer, writer and social reformer, popular for founding the colony of Merrymount and his work studying Native American culture. Morton wrote New English Canaan, which was his only work that got published. New English Canaan is separated in three books. The first was about the Indians of New England, and reports and speculates on their languages, beliefs etc. The second book explains the natural resources of New England. And, the third was about the lives of the Puritans and their problems with the residents of Ma-re-Mount. Morton was not a religious man. Also, Morton was viewed with hostility by the pilgrims of nearby Plymouth and other settlements, who considered their reveling and association with the local Indians to be immoral. He sold liquors and firearms to the natives to injure the trade of Plymouth and to endanger the safety of the colonists. The Puritans viewed the Indians as savages. That was why he was arrested and sent to England. The Puritans said Morton worst sin was to have fun with the native women and encourage the men to do the same. Morton renamed the colony from Mt Wollaston to â€Å"Merrymount† or Ma-re Mount. Morton’s readers recognized him as a Cavalier, which refers to English people who supported the authority of the king and the Church of England. However, it opposed the political and religious changes supported by the Puritans. Morton has been ignored by critics since his New English Canaan was published. Some have proposed that suppression of his work and plans has been a straight result of his conflict with the Puritan philosophy that became the dominant tradition of thought in American history and literature. Morton demonstrates how the Indians hold on to a natural religion maintained by the virtues of hospitality to strangers and respect for authority. The Indians rather have fun. And, Morton share with them the traditional celebration of â€Å"Saints days†, that is how Morton put up the infamous maypole. Morton was very liberal, he wrote in â€Å"The Song† â€Å"Make greene garlons, bring bottles out And fill sweet Nectar freely about. Uncover thy head and feare no harme, For hers good liquor to keepe it warme†. (p. 327) Also, he declares that the Puritans express disapproval of natural pleasure. Bradford wrote â€Å"Of Plymouth Plantation†, in which he criticizes Morton ways. William Bradford was born on March, 19 1590 in Austerfield, Yorkshire. He was the leader of the Separatist settlers of the Plymouth Colony in Massachusetts. The Puritans established the Plymouth Colony in 1620 in Massachusetts. The colony was who the Puritans were, or what they believed. Bradford was affected from the Puritans beliefs. William Bradford revealed the Puritans philosophy in â€Å"Of Plymouth Plantation†. William Bradford exposed how Puritans could overcome problems in many quotes in â€Å"of Plymouth Plantation†. .ubfc070d99c816966f6d2d3ff27d16de4 , .ubfc070d99c816966f6d2d3ff27d16de4 .postImageUrl , .ubfc070d99c816966f6d2d3ff27d16de4 .centered-text-area { min-height: 80px; position: relative; } .ubfc070d99c816966f6d2d3ff27d16de4 , .ubfc070d99c816966f6d2d3ff27d16de4:hover , .ubfc070d99c816966f6d2d3ff27d16de4:visited , .ubfc070d99c816966f6d2d3ff27d16de4:active { border:0!important; } .ubfc070d99c816966f6d2d3ff27d16de4 .clearfix:after { content: ""; display: table; clear: both; } .ubfc070d99c816966f6d2d3ff27d16de4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubfc070d99c816966f6d2d3ff27d16de4:active , .ubfc070d99c816966f6d2d3ff27d16de4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubfc070d99c816966f6d2d3ff27d16de4 .centered-text-area { width: 100%; position: relative ; } .ubfc070d99c816966f6d2d3ff27d16de4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubfc070d99c816966f6d2d3ff27d16de4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubfc070d99c816966f6d2d3ff27d16de4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubfc070d99c816966f6d2d3ff27d16de4:hover .ctaButton { background-color: #34495E!important; } .ubfc070d99c816966f6d2d3ff27d16de4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubfc070d99c816966f6d2d3ff27d16de4 .ubfc070d99c816966f6d2d3ff27d16de4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubfc070d99c816966f6d2d3ff27d16de4:after { content: ""; display: block; clear: both; } READ: Child Abuse And Lolita The Movie EssayFor instance, he wrote â€Å" Being thus arrived in good harbor, and brought safe to land, they fell upon their knees and blessed the God of Heaven who brought them over the vast and furious ocean, and belivered them from all the perils and miseries thereof, again to set their feet on the firm and stable earth, their proper element†(p. 352). Bradford explained why people came to the New World in Chapter XXIII from his book, â€Å"And other still, as they conceived themselves straitened or to want accommodation, broke away under one pretence or other, thinking their own conceived necessity and the example of others a warrant suf ficient for them. And this I fear will be the ruin of New England, at least of the churches of God there, and will provoke the Lord’s displeasure against them. The Puritans were very religious. Everything that happened was because of God for them. Bradford wrote in Chapter XXIX â€Å"Great and Fearful Earthquake†. In this chapter he talked about how the earthquake was a sign from God to leave where they used to stay. Bradford has some prejudice toward Morton because he was taking some of the Puritans away and, because of the relationship Morton had with the Indians. Bradford Called Morton â€Å"the Lord of Misrule†, and mentioned that Morton retained a â€Å"School of Atheism†. In Chapter XIX â€Å"Thomas Morton of Merrymount† of â€Å"Of Plymouth Plantation†, Bradford showed how his Puritan beliefs influence his understanding of events. His hate for Morton was in the whole chapter. In conclusion, Bradford and Morton had two different styles. Morton’s view was more liberal, tolerant, while Bradford was more religious. However, both authors had attracted the reader’s attention and their views of the Puritans and the Indians.

The Numbers Behind the Words Can You Make Money Writing Non-Fiction Books - The Writers For Hire

THE NUMBERS BEHIND THE WORDS: CAN YOU MAKE MONEY WRITING NON-FICTION BOOKS? Can You Make Money Writing Non-Fiction Books? We all know an awful lot about something.It’s just the way people are.Your area of expertise might be something useful, like knowing how to fix cars, or it might be something less tangible, say, have an obscene amount of knowledge about cartoons from the late 1970s to the early 1980s (ruh roh, Raggy!).Whatever the case, chances are that, along with being full of information about a topic, people come to you from time to time to ask your opinion about something related to it. Even folks who wouldn’t necessarily call themselves an authority in anything have this happen. For some, once you hit level of knowledge on a topic, the logical next step is to sit down and start writing about it. Writing a non-fiction book can be a great way to expand on your knowledge of something and, best of all, show off how much you know about something (in a good way, not a braggy way). Even in the digital age when everyone is jumping on the inter net to write blogs about what they know, we’re still seeing a lot of books hitting the market, more than 700,000 in 2016 alone. But, even with all those books entering the world every year, how possible is it to actually make a living as a non-fiction writer? Is it still possible, the way it once was, to dedicate your life to writing about topics that you care about the way it once was or do you have to live out your dream by supplementing your writing with a job at the mall? Let's Take a Closer Look at the Money The traditional book route For most of us, when we dream about writing a book, we dream about just that: a book. Dust covers, author photos, hardcovers (and soft) and, paper pages. Glorious, glorious pages. It’s only natural that this is the first thing that comes to mind because, despite ebooks gaining in popularity in the last 10 or so years, people still love to get their hands on a physical book. There’s just something about them that drives us to them. Writers are no different, if you’ve had a dream of writing for any amount of time at all, you’ve probably spend most of that time dreaming about holding a real book with your name all over the cover. So you decide to go for it. The first thing that’s going to happen when you manage to snag yourself a book deal is getting an advance (I’ve cut quite a few steps out here, like finding an agent and prepping your submission, but we’re talkin’ money here). An advance is a kind of loan that publishers use to pay you with up front. In the non-fiction world, you’re typically looking at anywhere from $5,000 to $20,000 for your first book. As the link suggests, this can vary a lot depending on things like your level of authority, any audience you may have and the timeliness of the topic. Advances are usually paid out in chunks, typically in thirds. You get the first third when you sign the contract, the second third when you turn in the manuscript and the final third when the book is published. These advances are then paid out by book sales and, if you’re lucky enough to pay out your advance, you start collecting royalties. Royalties are the percentage of each book sale that an author gets. This can range from 7.5% to 15% of the retail price depending on the kind of book that’s being sold (hardcover vs. mass market paperback vs. trade paperback vs. ebook, etc.) and the publisher. Since all deals tend to be different, let’s say you’ve just released a book that sells for $30 as a hardcover. If your royalty is 10%, you get $3.00 for each book sold. Now, let’s also say you managed to secure a $15,000 advance. That means you’d have to sell 5,000 copies of your book to earn out your advance. Any books that you sell after that 5,000th book means money in the bank for you. Okay. You’ve signed the contract, collected you first payment, now what? Well, now you write. That initial chunk of the advance is meant to help you get through the writing phase. A non-fiction book can be a big, long, project and it helps to have a bit of financial freedom from your job to get it done. It’s probably going to take you anywhere from six months to a year to complete your book, depending on how much research you’ve done in advance, how well you know the source material and other factors like that. The first third of your advance is for this section. Then there’s the editing phase. You’re looking at another couple of months to get through this. That’s where the second third of your money goes. The final third of your money comes when you turn in the finished copy of your book. Once you’ve gotten your book done and publishing dates have been set, it’s promotion time. Yup, even if you’re with the bigger publishers, writers still end up doing the bulk of the promo work. This is because with close to a quarter million books hitting the shelves every year, there just aren’t enough marketing people out there. That, and frankly, no one knows your book like you do. If you want your book to be successful, you’re going to need to market your book until you’re sick of it. And, you’re going to have to do it every chance you get. You’ll talk about it on social media, you’ll tell your friends, their friends, your family, their friends, chances are everyone who is every slightly connected to you is going to know that you have a book coming out. If you’re lucky, most of them will buy it. Going the DIY route It wasn’t that long ago that self-publishing was seen as a bit of a fool’s errand. Sure, you might have made some money, but the success stories were few and far between. Flash forward to today where self-published books have been making great strides in terms of quality, being taken serious by both writers and the general public and, best of all, people have been making money doing this. Online retailers like Amazon have made it beyond simple to self-publish a book and sell it on their site, thanks to things like Kindle Direct publishing. Unlike the traditional publishing world, you don’t get any money up front when you go the self-publishing route. In fact, all the associated costs of putting the book together—the ones that would have been covered by the publisher in the traditional publishing market—get covered by you. That means you pay the editors, book designers, cover designers and all that. All this can be done for just a few hundred with turnkey publishing sites, or for tens of thousands with elite editing and publishing services. The more you put in at this stage, the better the chances of your book looking like it was put out by professionals and not just someone who knows Photoshop (because your book will have been put together by professionals). But, once that’s taken care of, you get a bigger piece of the pie on the sales end. Instead of only getting the industry standard of anywhere from 7.5% to 15%, you keep a much higher percentage after the retailer takes their cut. In the case of Amazon Kindle Direct, you get either 35% or 70% of a sale, depending on the circumstances. That bigger chunk of sales that you take home is going to help you pay off what was basically your advance faster (the money you spent putting your book together) and will help you start making some money. What does success look like? Best seller status is something that most writers dream of at some point or another. It’s kind of the old school version of going viral, only with books. Best seller lists are, as you might guess, put together based on how books are selling. They’re calculated on a weekly basis and the criteria, data gathered and stores used to calculate these lists tend to vary widely from list to list. The venerable New York Times best seller list, for example, puts together their list based on the sales from vendors across the United States, although the list is reported confidentially, so no one ever really knows for sure which stores are doing the reporting. USA Today, on the other hand, tells you some of the vendors they rely on for their list. And those are the easy ones to figure out. Just look at how Amazon figures out their numbers here. Go on. I’ll wait for a minute. Had a look? Great. You probably noticed that for every explanation they have, there were exceptions. The trouble with bestseller lists is, among other things, is there’s no guaranteeing anything about them. You could have the best book in the world out there and you book could still struggle to get on the list because of something, anything that happened in the world that week.Tweet this Take a look at the list below (from the New York Times non-fiction list), for example. Notice that the bestselling non-fiction paper is Steven Hawking’s A Brief History of Time. This list, as it happens, represents the week after Hawking’s death. Things like this can throw off the momentum of just about any book, regardless of how well it has been doing in the previous week. According to Bridget Marmion, former Senior Vice President of marketing for publishing houses such as Fararr, Straus and Giroux and Random House, and founder of Your Expert Nation, being on a best seller list is always nice, but it should never be your goal. It’s mostly because of the number of factors at play when determining the lists. If a movie adaptation of a book happens to be coming out the same week as your book (this can happen in non-fiction as easily as it could happen in fiction, think of movies like Eat, Pray, Love and Wild), it’ll be a struggle to get your book on the list. Having said that, if you can get yourself on a best seller list, it can help. â€Å"Being on a list that is important to you audience would move the sales needle, if you’re on it for a few weeks,† says Marmion. She adds that this can also help you with your next book, as traditional publishers are more likely to take a chance on someone whose book has been on a best seller list. The burning question (I’m sure) is just how many books does it take to crack a best seller list? Well, that answer, I’m afraid, is complicated. It depends on the list, the time of year, what else is happening in the world and a host of other things. For traditional lists like the New York Times or USA Today, those numbers look to be anywhere from 3,000 copies to 5,000 copies sold. Getting into the Amazon Top 5 would require sales of about 300 books a day. And, to really complicate things, it’s entirely possible to get on an Amazon best seller list by selling very few books because you’re in a category that’s so specific you’re essentially on your own. Just check out the example located towards the end here, which hit the best seller list with only three books sold. These numbers aren’t high, but most books, especially debut books, don’t even come close to selling that many books. Few books earn out their advances, which means they sell enough books to pay off the advance, and the numbers for average books sold can be as little as 250 books (although like everything in the publishing industry, there’s a lot of factors at play in figuring out exact numbers like that). So...now you've got a book out Congrats! It’s a great feeling being able to hold a book with your name on the front of it (trust me, I know). At this point, you need to decide what it is you want to do with that book. If you want that book to make money, you need to market it. In fact, you should have started marketing it, like, six months before it came out. Unless you’re an established name in your industry, traditional publishing houses aren’t going to put too much effort into marketing your book. With the sheer number of books hitting the shelves every year, publishers just don’t have the time or resources to do that. You have to be prepared to hustle and self-promote your book to make it work. If you have any authors, fiction or non-fiction, on your social media feeds, you’ve seen them doing this before. It takes a lot of time and energy to make it work, but if you want your book to succeed, you have to be ready. As if this didn’t seem daunting enough, according to Nick Morgan, who helps thought leaders and public speakers publish books (among other things), most publishers give a book about two weeks to make money. After that, a book gets remaindered, which is when a book is sent off to discount books stores or remainder bins in book stores. That means you really have to hit the ground running with your book if you hope to get a second book, or even earn back your advance. This can leave a lot of authors feeling betrayed, especially when you add the fact that publishers don’t really promote books enough to help you succeed. Luckily, all is not lost. It’s possible to use your book to help you earn money doing something else. The trick, according to Morgan, is figuring out what that something else is. Having a book (or two) to your name is never a bad thing. Among other things, a book helps people understand that you really know what you’re talking about. Not just anyone can sit down and write a book. It takes a solid understanding and a very firm grasp of your topic to produce a quality book. A book helps you stake a claim as someone who is an authority on a topic. This can be especially helpful early on in your career, when people often struggle to be taken seriously and even to make a good living. As Morgan puts it, â€Å"You have to establish expertise via a book.† From there, you can leverage that book to grow your career. This extra level of authority helps you almost regardless of what you do. People are more likely to trust a vet who’s written about a pet care over one who hasn’t. A motivational speaker who has a book is not only going to be able to charge more because of their book, but people are going to listen more. Same if you’re a journalist or a politician or an athlete. All this means is that you have to know going in what you hope you get out of your book. If you’re going into it expecting success and sacks full of money to start arriving at your door on the day it’s published, you’re probably going to end up disappointed. But, if you’re willing to do the work that needs to be done (like the marketing) or you’re writing a book to help bolster some other aspect of your career, then your book is going to help you make money. It might not be tons of money, not to start, but, like all things publishing, if you’re willing to play the long game and build up a following using that first book, it’s going to get easier and easier to make money with each subsequent book.